It was over 200 years ago when Paulaner was asked to do a special brew for the marriage of Bavarian Crown Prince Ludwig to Princess Therese of Saxony-Hildburghausen. Munich residents celebrated the wedding in a meadow called ‘Theresienwiese’ now known as “Wiesn”. Soon, the marriage festivities became that romping annual beer celebration known worldwide as “Oktoberfest” where Paulaner played a large part being one of only six breweries invited to serve at Munich’s Oktoberfest. Today, millions of people converge to celebrate Oktoberfest wherever they are, making it one of the largest festivals in the world.
