Monday, April 27, 2015

Aussie Fruits: Now in Season!

Just when you thought you had the freshest, juiciest and most delicious export fruits from China, Europe and America, the Land from Down Under is back to impress the Philippine market with their baskets of freshest, juiciest and most delicious export fruits that come in its healthiest and juiciest form! Now in Season, here comes Australia's grapes, pears and stonefruits (peaches, nectarines, plums)!

"Starting this month, shoppers of Robinsons Supermarket, Rustan's Supermarket, S&R, and Shopwise can enjoy these delicious produce from Australia," shared by Australia's ambassador to the Philippines, Bill Tweddell.

Together with industry representatives Jeffrey Scott (CEO, Australian Table Grape Association), John Moore (CEO, Summerfruit Australia), Olivia Tait (Market Development Manager, Apple & Pear Australia Limited), Hang Do (Trade and Investment Specialist, Department of Economic Development, Jobs, Transport and Infrastructure) and Anthony Weymouth (Senior Trade Commissioner, Austrade), the Ambassador launched 'Now in Season 2015', Australian Embassy's effort in bringing Australia's best produce, at Sofitel Manila.

“With the growing awareness and demand for healthy and clean food options, more and more people are looking to Australia as a source of high quality, healthy and safe produce”, said Ambassador Tweddell, “Australian farms enjoy a pristine growing environment and a clean environment ensures the freshest and best quality products.”

It was last year when "Now in Season" was first launched where the Australian Embassy shared their citrus goodness. (Read related store here: Australian Oranges in Philippines Soil)

Dishes prepared out of the fresh fruits
during the launch of Now in Season

Australia’s fruit industry is renowned for its world-class safety standards, including its innovative traceability systems. “This means that each batch of fruit can be tracked from the farm, to the packing house, and then on the ship during its voyage to the Philippines”, Senior Trade Commissioner Weymouth explained.

Aside from the Philippines, ‘Now in Season 2015’, will run also run in local supermarket chains in Thailand and Malaysia this April and May.

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